Schill's Marketing System: Real Numbers, Real Results
Michael Palmer of Schill Grounds Management recently shared his blueprint for transforming inconsistent outreach into a high-revenue engine. By moving away from manual processes and leveraging Aspire’s Marketing Pro, Schill was able to influence nearly $200k in revenue from a single branch using just five targeted emails.
Three lessons from Schill:
-
Personalization is key: Schill shifted from generic company emails to messages that appear to come directly from the customer’s specific account manager. This human-first approach helped them achieve a 50% open rate (that’s double the industry average).
-
Consistency wins the long game: Instead of sporadic outreach, they moved to a systematic schedule. The goal isn’t to get every customer to open every email, but to build a habit of engagement so that when a client is ready to buy, your brand is the first one they see. 👀
-
Master the "Call to Action": Schill proved that every touchpoint is an opportunity. Whether you're sending a routine update or a formal pitch, always include a clear, clickable next step to turn a passive reader into an active sales lead.
The bottom line: put your customer list to work.
Learn more here on how to turn an existing customer list into a growth channel.