How a Master Arborist Did a Year’s Revenue in One Week
While we’ve all seen Keenan’s amazing expertise and creative solutions pop up around here in the community, this episode is our chance to really get to know his full story and the passion he brings to what he does everyday. It’s also the first episode where we get to hear from a Board-Certified Master Arborist (BCMA)! Only less than 3% hold this title in the industry. 🌳
Keenan, owner of GreenRoots, shares his journey from dragging branches in the Arizona heat to running a tech-forward operation in Nashville. He reveals how investing in a CRM and building a custom, transparent estimating formula allowed him to process a year’s worth of revenue in a single week following a devastating ice storm. This episode is a masterclass in differentiation, speed-to-lead, and why understanding your indirect and fixed costs is the only way to avoid drowning in a competitive market.
It’s a special one so give it a listen here! 🎧