What happens when AI decides who gets the job?
AI-driven search experiences are already here and it’s rewriting the rules of online visibility for home service businesses. In our newest episode of Toolbox for the Trades, Amanda Salvatore talks with William Haddad, SVP of Product & Optimization at Scorpion, about why constant algorithm updates don't matter if you focus on the right thing: Brand Authority.
William breaks down why the old playbook of chasing keywords and clicks is losing ground to something much harder to game: trust. He gets into the three core mechanics still driving search in an AI-first world, why brand authority is the new currency, and why a teach everything video content strategy might be one of the most underutilized moves in home services marketing right now.
Are any of you already seeing AI tools (ChatGPT, Google's AI Overviews, etc.) send customers your way, or is it still mostly traditional search driving your leads?
Give the full episode a listen through the link. 📎