Doubling Your Business Value Starts With Silent Churn
At Lawn & Landscape Technology Conference 2026, Eli Zevin, GM at Aspire Software, took the stage with Brian Brinkworth to deliver a session titled Predict, Protect, Prosper: Turning Customer Retention into Revenue Growth. If you weren't able to catch it live, here is the core takeaway that had the room taking notes:
The average landscape company operates at roughly an 11% churn rate.
Cutting it down to 5% can roughly double the value of your business over five years.
The 2 Big Takeaways for Your Operations:
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Churn is silent, not dramatic. It almost never starts with a fiery cancellation phone call. It shows up subtly: slower email replies, stretched invoice approvals, or a skipped site visit.
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Focusing on "at-risk" lists can waste your time. The accounts flashing the most obvious warning signs are often low-margin or small. Meanwhile, high-value accounts can look completely fine right up until they drop you.